LushBeauty
$400,000of fake listings eliminated in one month
Fake "Lush Official" stores and expired product, removed with a layered enforcement strategy.
Protect the products
your customers trust.
MarqVision finds dupes and superfakes on TikTok Shop, Shopee and Xiaohongshu, verifies them by test purchase and removes them.
Social video scan · BeautyLive
In beauty, trust is everything.
A single counterfeit can undo it. When a beauty brand goes viral, dupes and superfakes follow, and lost trust is hard to win back.
- 01
Shoppers turn cautious
After meeting a counterfeit, shoppers think twice before buying from the brand again, even when the brand did nothing wrong.
- 02
Loyalty is at risk
Some customers stop buying from a brand after a fake that carried its name. Others simply trust it less.
- 03
Word of mouth spreads
Customers warn others about brands they link to fakes, often on social media, and the warning reaches people who never bought one.
- 04
Shoppers expect brands to act
Consumers hold brands responsible when counterfeits stay up. Removing them protects loyalty for the long term.
Social and short video
Reads packaging, logos and captions on TikTok, Instagram, Douyin, and livestreams, then follows the link to the sale.
- TikTok ShopLive
- InstagramLive
- DouyinLocal-language teamLive
- XiaohongshuLocal-language teamLive
- ShopeeLive
- CoupangLocal-language teamLive
Forty dupe shops.
One operator.
Shops on TikTok Shop, Shopee and Temu that ship from one warehouse, share a phone number and post the same product photos often belong to one operator. Seller Intel connects them, so you can enforce against the operator, not each shop.
How Seller Intel links storefronts- Same warehouse address
- Shared phone number
- Reused product images
Physical proof for
the hard cases.
When images aren’t enough, MarqVision runs test purchases, inspects each product against your reference and adds the findings to the takedown or legal case.
Offline enforcement with MarqLawGlinna foaming cleanser 125mlkbeauty.outlet.my · LazadaCounterfeit
- Order placedDay 1
- Shipped from GuangzhouDay 2
- Received by investigatorDay 5
- Verified counterfeitDay 6
- Batch code not in registry
- Brand name misspelled on the tube
- Texture and scent differ from reference
- Seller identity captured for MarqLaw
From detection to removal.
- 01
Detect
Marq AI flags likely counterfeits across marketplaces and social, sorted by channel on one dashboard.
- 02
Verify
When the packaging copies yours closely, a test purchase settles it. On Enterprise, analysts inspect the product and confirm the fake.
- 03
Report
The proof each marketplace asks for is put together for you.
- 04
Enforce
Clear-cut listings are removed in bulk, on the rules you approve, across every channel.
- 99%+detection accuracy, verified by analysts
- 127infringing Lush listings enforced on Taobao
- 118countries covered
Frequently asked questions
Which platforms do you monitor for beauty brands?
More than 1,500 marketplaces, social platforms and websites in 118 countries, including Amazon, Walmart, eBay, TikTok Shop, Shopee, Lazada, Coupang and the Chinese platforms most vendors skip: Taobao, Pinduoduo, 1688, Xiaohongshu and Douyin.
How do you tell a dupe from a counterfeit?
A dupe copies the look under its own name; a counterfeit uses your name or logo. Counterfeits are filed as trademark cases. Dupes are reported only where they copy protected packaging or your images, and each listing shows which rule applies.
How do you avoid removing authorized sellers?
You give us your authorized reseller list and rules. Clear-cut cases follow the rules you approve; anything uncertain waits for your decision, or an analyst’s on Enterprise, instead of being enforced automatically.
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Brand Protection overviewWho is selling
your formula?
Enter your site. The free scan shows where your beauty fakes are and who sells them.