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MarqVision Blog

Prime Day, Prime Risk: Why Scams Surge and What Your Brand Can Do

Prime Day brings record sales, and record scams. Learn how to keep counterfeiters and impersonators from hijacking your brand (and your revenue).

Building The New Standard in Brand Protection: Saturation Rate, Google Search Cleanliness, & Real-Time YouTube Enforcement

Measure What Matters: it’s no longer enough to report takedown totals. What brands need now is a read on how much risk is actually present in the market, and whether it’s getting better or worse. That’s where Saturation Rate comes in for our anti-counterfeit solution. Instead of counting what’s been removed, Saturation Rate calculates what percentage of your product category is exposed to risk from counterfeits or trademark abuse. Think of it as your “good vs. bad” ratio that gives a clear view into how it’s trending up or down over time.

5.28.2025

min read

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Featured

Ecommerce

Brand Protection

Prime Day, Prime Risk: Why Scams Surge and What Your Brand Can Do

Prime Day drives massive sales — and massive scams. Learn why counterfeits and impersonation surge during Prime Day, how they damage your brand, and the proactive steps you can take to protect revenue and trust before, during, and after the event.

Is Shein Legit? The Real Story Behind Fast Fashion, Counterfeits, and IP Risk

Is Shein safe? Why is it so cheap? And how can brands protect themselves from Shein counterfeits? Learn how Shein’s business model fuels IP infringement - and what you can do to detect, report, and remove copycat listings at scale.

Shopify Scams: What Brands Need to Know

Shopify scams are rising fast, with fake stores stealing revenue and damaging brand trust. Learn how scammers abuse the platform, how to report them, and how to protect your brand from impersonation at scale.

Counterfeit Supplements: A Brand’s Guide to Detection and Defense

Counterfeit supplements are on the rise, putting consumer safety and brand trust at risk. Learn how to detect fake products, educate customers, and enforce IP rights to protect your brand.

Navigating Mercari: A Brand Protection Guide to Spotting and Removing Fakes

Wondering how to report someone on Mercari for selling fakes? Learn how counterfeiters exploit the platform, how to spot suspicious listings, and what brand owners can do to protect their IP more efficiently.

Instagram Brand Protection: How to Spot and Report Fakes

Learn how to identify fake Instagram accounts and report counterfeit products using Instagram tools and Meta’s Brand Rights Protection. A must-read for brand managers and IP professionals.

Labubu vs. Lafufu: How Counterfeits Are Undermining Pop Mart’s Viral Toy Brand

Lafufu knockoffs are flooding online marketplaces, confusing collectors and damaging Pop Mart’s Labubu brand. Learn how to spot fakes, protect IP, and respond to the rising counterfeit threat.

Counterfeit Toys: New Insights Reveal the Hidden Risks of the Children’s Toys Market

Counterfeit toys are flooding online marketplaces, putting children’s safety and brand trust at risk. Learn how to spot fakes and protect your IP.

Tokopedia’s IP Protection Framework: What Brands Need to Know

Learn how Tokopedia combats counterfeit listings and protects IP rights. Discover how brands can report infringement, use Tokopedia’s IP Protection Portal, and safeguard their trademarks in Indonesia’s booming e-commerce market.

6.20.2025

min read