Kawaii Lighting's Lan Bui on Why Counterfeits Will Never Stand Up Against High-Quality Products

#1.)  

"I don't take it personally. The market's big enough. If they're going to keep selling, that product is probably inferior to mine. And then once the person buys it, they'll determine whether or not that was worth the money or not."

#2.) 

"The knockoffs, they're looking for the person that's going to spend much less money. They're not necessarily even my customer. It is a threat, but I don't feel that as a threat to my business."

#3.) 

"The deal that we have with our factory is, you guys have to go after those people. ... It's a pretty simple process. If I ever find a violation, I send it to them. And then they do their best. And pretty much every listing has been taken down."

#4.)

"Whatever I make, three months later there's going to be another one. So keeping that in mind, the only option I have is to make the best or the coolest or have the best marketing — something has to be the best to counter the fact."

#5.)

"I feel like our reputation really carries us. ... The market is still so big. I'm still not reaching enough people. My efforts are much better spent finding new customers than going after the customers that are just, in my eyes, just never were my customer that I cared about."