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A conference exploring the future of brand control and IP innovation

  • September 29–30, 2025
  • The Grammy Museum
  • 800 W Olympic Blvd, Los Angeles, CA 90015
Watch the keynotes on demand →See the agenda

Agenda

This document outlines the agenda and run of show for our first ever tech user conference.

Day 1

Monday, September 29, 2025

  1. 1 PM
    Registration & Welcome Coffee, Light BitesBadge pickup, museum tour
  2. Opening Keynote: IPxGrowthWelcome address, vision by Mark Lee, CEO & Founder of MarqVision
  3. Product Showcase: New InnovationsLive demonstration of the latest products
  4. Keynote: Scaling Through Slowdowns - The IP AdvantageFeaturing Luis Madrigal, CIO of MrBeast
  5. Keynote + Q&A: The Rise of the Dupe EconomyElizabeth Milian, Trademark Attorney for Entrepreneurs @ Brand Builder®
  6. 5 PM
    Closing Remarks
  7. Networking Party & DrinksGrammy Museum Reception
  8. Networking DinnerInvite-only
Day 2

Tuesday, September 30, 2025

  1. 9AM - 12PMGeneral Session Track
    Coffee & Light BreakfastAC Downtown Los Angeles Hotel
  2. Session #1: From Viral to Valuable: Using IP to Protect GrowthFeat. MSCHF, Kaja Beauty, and USAopoly
  3. Session #2: Building a Global Domain StrategyFeat. ComLaude and guest panelists
  4. Closing Reception LunchCatered lunch party, demo garage
  5. 9AM - 12PMProduct Advisory Track
    Coffee & Light BreakfastAC Downtown Los Angeles Hotel
  6. VIP Product Advisory BoardClosed Session
  7. LunchCatered

Featured speakers

  • Mark Lee
    Mark LeeFounder & CEO, MarqVision
  • Luis Madrigal
    Luis MadrigalCIO of Mr. Beast
  • John Belcaster
    John BelcasterGeneral Counsel of MSCHF
  • Eric Richardson
    Eric RichardsonManager, Forecasting & Data Analytics, USAopoly
  • Elizabeth Milian
    Elizabeth MilianStrategic Counsel for Trademark and Brand Protection
  • Dino Ha
    Dino HaCEO, Kaja Beauty, Memebox
  • Binna Kim
    Binna KimHead of Marq Folio, MarqVision
  • Jay Park
    Jay ParkDirector of Product, MarqVision
  • Jake Morgan
    Jake MorganHead of Brand Protection, MarqVision
  • Joon Kim
    Joon KimFounding Engineer, MarqVision
  • Niels Kvaavik
    Niels KvaavikGlobal Head of Sales, MarqVision
  • Vinny Minhas
    Vinny MinhasHead of Sales North America, MarqVision
  • Alexis Malmberg
    Alexis MalmbergTeam Lead - Customer Success, MarqVision
  • Cathy Shin
    Cathy ShinTeam Lead - Customer Success, MarqVision

Tickets were sold through Ticket Tailor. The keynotes are now available on demand.

Missed IPx? Get the working session instead.

Bring a brand and a market. We will show you where the fakes, imposters and unauthorized sellers are, and what removing them is worth.

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